Video Marketing Tips for Business Success

Law firm marketing is an essential part of creating a successful business strategy. If you’re wondering how to increase clientele and build up a reputable business there are two main points to focus on: building client trust and establishing an influential brand voice. Many businesses wonder how to break through the noise of their saturated industry, and it’s important to build a strong repertoire of diversified marketing strategies. Let’s break down some effective marketing tips for law firms in 2022, and essential steps to keep in mind along the way.

In the twenty-first century, customers are more likely than ever to consider their options before making a final decision. This means that your services, reviews, and how you visually brand yourself all have a major influence over a buyer's final decision. A 2021 Legal Trends Report, showed that 82% of consumers looked for client reviews, and 81% looked for referrals when seeking legal advice. If you’re just starting out, these statistics might not be a top priority as you continue to leverage your business. However, they show the value of an amazing first impression and the influence it has on customer lifetime value.

Let’s break down three law firm marketing tips that sometimes get overlooked, but have incredible influence over your business growth. For legal industries, it’s important to prioritize a client-centric approach as the core focus of your marketing strategies. Customers want to connect with your mission, trust your services and know you're a reliable business.

1. Build and Optimize a Professional Law Firm Website

Your website is the first place potential customers go to learn more about your establishment, services, and see if they resonate with your brand voice. For legal services, it’s important to maintain professionalism while still keeping in mind your target audience. The first step is to focus on effective web design and an easy-to-read layout. The content on your website should be informative and contain SEO best practices. When it comes to graphic and video content, don’t miss the opportunity to strengthen your site with these resources. Law firm websites should educate, appeal to your target audience, and instill client trust.

2. Establish A Social Media Presence

In niche industries like law, it’s easy to avoid this step or neglect the importance of social media for your business. The best way to get your company in front of potential customers is to go where they frequent most. You can leverage educational and promotional content alongside client success stories to build a lasting relationship with your audience.

3. Optimize Your Commercial Video Marketing

Commercial videography for law firms is a great way to tell your firm's story, testimonial videos, or deeper explanations about your practice. It’s a psychological phenomenon that people are more likely to remember visual elements that stand out against competitors. A major part of this is implementing eye-catching graphics and quality video production that buyers will remember. Video marketing is proven to have high conversion rates, as customers are more inclined to watch a video then read through other forms of content. People are attracted to people, and they’re more likely to adopt trust with your firm by listening to customer stories. Corporate videos are versatile, as they can be used to elevate your website and social media content.

 There are various marketing strategies that go into creating a successful law firm in Columbus, Ohio. These three tips sometimes get overlooked, but can have an amazing impact on conversion rates. It’s important to balance the scales of personal appeal and professionalism when building your business presence. Focus on utilizing digital resources, as they are proven just as effective in the modern age as traditional marketing.

If you are looking for commercial video production for your law firm in Columbus Ohio, check out our services here at KodjoArts . We’re here to help grow your law firm with the power of digital marketing and exceptional corporate videos.